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Before animals, and in-between poetry, my professional working life has been in marketing – firstly being employed by blue chip organisations, then starting and running Midlands marketing agency Diversity for the past 17 years. I’m a Fellow of the Chartered Institute of Marketing and am passionate about all aspects of marketing communications across many different industries. I specialise in strategic planning and brand development, often for innovation projects where the concept is still at the raw, ‘just hatched’ stage. 







Diversity is an integrated marketing agency based in Nottingham employing 70 people.  It provides a point of difference in marketing and business support for both large and small clients across the UK.


For more details please visit

Although I’m still involved in Diversity as strategic consultant and majority shareholder, I passed over the Managing Director baton in February 2016 as part of the succession plan for the business.  I’m also available for ad hoc consultancy projects for new and existing clients!  And not always in wellies…


Please contact me if there’s anything you’d like me to scope out for you – if I can’t help personally, I usually know someone who can.  I’ve worked across a variety of industries and have a wide business network to draw on as a resource.

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